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Games & Commerce

AI shifts e-commerce ad competition from creation to operations, putting Cafe24\'s NextGen in focus

Online shopping mall advertising competition is shifting from making creative materials to managing campaigns after they run, as performance gaps widen in analysis and budget reallocation. Cafe24 is responding with its NextGen marketing solution, which connects end-to-end ad operations with data and AI. Gartner forecasts marketing automation handled by AI will rise from 16 percent in 2026 to 36 percent in 2028. Cafe24 cites cases showing ROAS gains and lower ad spending.

Industry

SpaceX alumni startup Terrafirma raises $115 million for remote construction equipment

Terrafirma, a construction technology startup founded by former SpaceX engineers, has raised $115 million, CNBC reported. Investors include Kleiner Perkins, Bain Capital Ventures, SpaceX, Anduril and Hadrian. The Austin, Texas-based company is developing technology to remotely operate construction equipment using interfaces including an Xbox controller. It says the technology reduces costs and improves safety, and its long-term goal is building infrastructure on Mars.

Industry

Bain Capital says Japanese chipmakers have reasons they cannot keep up with Samsung, SK hynix

Samsung Electronics and SK hynix are seen as maintaining a structural competitive edge over Japanese semiconductor companies even in the AI memory era, a Bain Capital executive said. Yuji Sugimoto (스기모토 유지), head of Bain Capital Japan, attributed their strength to chaebol-led top-down leadership and ownership structures that enable swift decisions on large-scale investment. He discussed Kioxia’s turnaround after Bain led a consortium buyout of Toshiba Memory.