| Mobile Web

PlayD supplies AI advertising solution AdInsight to Naver

PlayD, an affiliate of SOOP, has built and supplied Naver with AdInsight, an AI-based advertising operations solution, the company said on Tuesday. Developed for Naver’s ad environment and based on PlayD’s All It platform technology, the tool is aimed at improving efficiency for advertisers managed directly by Naver. Its recommendation service analyses ad data to suggest campaign improvements such as bid adjustments, new creative registration and negative keywords.