PlayD, an affiliate of SOOP, has built and supplied Naver with AdInsight, an AI-based advertising operations solution, it said on Tuesday.

AdInsight is a solution developed for Naver's advertising operations environment based on the technology of PlayD's integrated AI advertising platform, All It. Naver introduced it to improve the efficiency of ad management for advertisers it operates directly.

The core recommendation service analyses advertising data with AI and suggests operational improvements based on campaign goals such as clicks, conversions and sales. Targets include keyword bid adjustments, registering new ad creatives and setting negative keywords.

Naver can use it to diagnose the ad operations status of many small and mid-sized advertisers and apply it to campaign management.

PlayD is also providing on-site training and user guides along with the supply of the solution. It plans to develop additional features and advance the service by reflecting data accumulated during actual operations and user feedback.

Cho Myeong-jin (조명진), PlayD's chief executive, said the supply provided momentum to extend its cooperative relationship with Naver, which has run from existing media platforms to advertising agencies, into the AI solutions field. He said it would expand opportunities to provide AI solutions tailored to the business environments of various clients.