Samsung Electronics on March 18 set out its 2026 business strategy around three pillars: semiconductors, devices and robots, aiming to accelerate a shift to an AI-centered structure. It highlighted an IDM advantage spanning memory, foundry, logic design and packaging, and presented plans for memory, foundry and System LSI. At Nvidia GTC 2026, it unveiled an HBM4E chip and packaging. It also outlined plans to double Galaxy AI devices and move robots into deployment.

Samsung Electronics said preorders for its Galaxy S26 series in South Korea totalled 1.35 million units over seven days, the highest for the Galaxy S line. The previous record was 1.3 million for the Galaxy S25 series over 11 days. The company said the Galaxy S26 Ultra accounted for about 70 percent of preorders. More than 30 percent of Samsung.com preorder buyers signed up for the New Galaxy AI Subscription Club.