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Industry

Samsung store visitors up 75 percent, Samsung.com up more than 200 percent

Samsung Electronics said its large-scale discount event is nearing its final stage, drawing shoppers to stores nationwide. Average visitors to Samsung Stores rose 75 percent from a year earlier, with some locations doubling. Samsung.com visitors increased more than 200 percent. The promotion runs at about 1,000 online and offline outlets, including roughly 400 Samsung Stores. Buyers receive digital vouchers worth 20 percent of purchases, or 30 percent for uniformed public officials.

Industry

Samsung Electronics launches Galaxy Book6, completes AI PC lineup

Samsung Electronics launched the Galaxy Book6 in South Korea on Tuesday, completing its Galaxy Book6 series lineup after unveiling the Ultra and Pro models in January. The laptop starts at 1.6 million won and comes in 14-inch and 16-inch sizes in gray or silver. It uses Intel Core Ultra Processor Series 3 with an NPU rated up to 49 TOPS and supports Galaxy AI features. Samsung also introduced a new Galaxy Book6 Ultra model and an AI subscription service.

Industry

Samsung Electronics activates three pillars of AI growth drivers

Samsung Electronics on March 18 set out its 2026 business strategy around three pillars: semiconductors, devices and robots, aiming to accelerate a shift to an AI-centered structure. It highlighted an IDM advantage spanning memory, foundry, logic design and packaging, and presented plans for memory, foundry and System LSI. At Nvidia GTC 2026, it unveiled an HBM4E chip and packaging. It also outlined plans to double Galaxy AI devices and move robots into deployment.