[Digital Today reporter Daegeon Seok] As Samsung Electronics' large-scale discount event enters its final stretch, customers are flocking to stores nationwide. Samsung Electronics said on June 26 that its "With the People, Samsung Electronics Appreciation Festival", which has been running for 4 weeks since June 8, will end on July 5.

Since the event began, visitors to Samsung Stores nationwide have risen an average 75 percent from a year earlier. Some stores have seen increases of up to 2 times. The number of visitors to Samsung.com also climbed more than 200 percent.

The event is being held at about 1,000 online and offline outlets, including about 400 Samsung Stores nationwide, as well as Hi-Mart, E-Mart and department stores. Customers who buy Samsung Electronics products receive digital Onnuri gift certificates worth 20 percent of their purchase amount. Uniformed public officials, including soldiers, police, firefighters and correctional officers, receive 30 percent. The vouchers can be used at traditional markets and alleyway commercial districts nationwide.

During the event period, the most purchased items by consumers include smartphones, washing machines, refrigerators, TVs and air conditioners. Customers who buy through subscription via the "AI Subscription Club" have tripled versus before the event. Samsung Electronics is providing subscription-fee support benefits of up to 6 to 12 months for subscription customers.

A Samsung Electronics official said, "As this is the fulfilment of our promise to share Samsung Electronics' achievements with the people, we will do our best so that more people can enjoy the benefits through the end of the event." Samsung Electronics plans to expand supplies of popular products until the event ends.