[DigitalToday reporter Jin-ho Lee (이진호)] More than half of customers in the presale of Samsung Electronics' new Galaxy Z8 series foldable phones were in their 10s to 30s.

Samsung Electronics said on July 31 that more than 50 percent of customers who preordered the Galaxy Z Fold8 Ultra, Fold8 and Flip8 on Samsung.com since July 28 were in their 10s to 30s. The presale runs until Aug. 3.

The model most frequently preordered by customers in their 10s to 30s was the Galaxy Z Fold8. By color, cream was the most preferred. Pistachio, an exclusive color for Samsung.com, and lavender, the signature color, were also popular.

The Galaxy Z Fold8 is about the size of a passport when folded, improving portability, and provides a large screen similar to a tablet when unfolded. Samsung Electronics explained that interest was high among younger customers who enjoy large-screen content such as short-form videos, webtoons and games.

The Galaxy Z Fold8 Ultra, which strengthens large-screen and multitasking features, and the Galaxy Z Flip8, which emphasizes a compact design, are also drawing a positive response.

For the Galaxy Z Fold8 Ultra, preferences were high for graphite and green shadow, an exclusive color for Samsung.com. For the Galaxy Z Flip8, mint, cream and pink, all exclusive colors for Samsung.com, were popular. Samsung Electronics analysed that expanded storage capacity, stronger compatibility between devices and subscription-based services led younger customers to preorder.

During the presale period, buyers of the 256GB Galaxy Z Fold8 Ultra, Fold8 and Flip8 models will receive a free storage upgrade to the 512GB model worth 253,000 won. Customers who buy the 512GB Galaxy Z Fold8 Ultra and Fold8 models can receive the 1TB model by paying an additional 310,700 won.

Samsung Electronics said stronger Galaxy compatibility with devices from other companies was also a factor behind the high volume of preorders among customers in their 10s to 30s.

The Galaxy Z8 series provides Smart Switch, which allows Apple iOS device users to wirelessly transfer existing data to Galaxy smartphones via a QR code without installing a separate app, and Quick Share, which improves file-sharing convenience between iOS and Galaxy devices. The integrated digital wallet service Samsung Wallet added overseas payments with Amex cards, Milipass and travel-related services.

Samsung Electronics provides preorder customers with a six-month subscription to Google AI Pro, a three-month subscription to Welaa and 11 Galaxy Store game themes. It also provides a 10 percent discount coupon for the Galaxy Watch Ultra2 and Watch9, and a 30 percent discount coupon for accessories such as cases.

Customers who join the New Galaxy AI Subscription Club, which is operated for the new products, receive benefits such as compensation of up to 50 percent of residual value upon device return, Samsung Care Plus and discounts on accessory packages. It also newly introduced Flip Youth Subscription targeting customers in their 10s to 20s.

A Samsung Electronics official said, "From early on in this presale, customers in their 10s to 30s responded quickly, confirming expectations for the immersive experience and mobile experience of a new form factor," and added, "We recommend that customers considering a purchase buy during the presale period."