South Korea's three mobile carriers are launching preorders for Samsung Electronics' new foldable smartphones, the Galaxy Z Fold8 Ultra, Fold8 and Flip8. They are competing to attract customers by offering content subscriptions, device compensation and storage upgrades.

SK Telecom, KT and LG Uplus said on July 28 that they will take preorders for the Galaxy Z8 series through Aug. 3 at stores nationwide and on their official online malls. Activation for preorder customers will start on Aug. 4, with an official launch on Aug. 7.

SKT is conducting joint marketing with Netflix. It will pick a total of 3,055 customers by drawing lots from those who activate the device by Aug. 31 and provide prizes linked to Netflix content.

It will give away a three-night, four-day family trip package to Jeju Island, the setting of the Netflix series "Pokssak Sogassuda," along with styling experience vouchers that include hair and makeup and profile photo shoots, and 30,000 won Baemin gift certificates. It will also pay 10,000 won in Naver Pay points to all activated customers who sign up for a Netflix plan by Aug. 31.

Preorder customers will also receive benefits under the T Membership "Club Galaxy Foldable8" program. It will offer Mega Coffee coupons, movie tickets, dining and delivery discounts, and will give away by drawing lots T1 Homeground match tickets, limited-edition cases with player signatures and hotel stay vouchers.

Customers who join "New Galaxy AI Subscription Club with Tnaneun Phone Change" and switch to a Samsung Electronics device after 2 years will receive 200,000 OK Cashbag points. Customers who return used phones will get additional compensation of up to 200,000 won.

KT is promoting a "double benefits" package that bundles storage, plans and device management benefits. Preorder customers can upgrade a 256GB model to 512GB for free through "double storage."

On the KT Direct Shop, the first 600 customers can buy the Galaxy Z Fold8 1TB model at the 512GB price. The Fold8 Ultra offers the same benefit for the first 400 customers. The company also runs an online-only 7 percent plan discount and card cashback offers.

KT is also launching the "Choice Double" plan, which provides YouTube Premium Lite and Netflix Ad-supported Standard together. It has also prepared products that combine discounts on devices and home appliances.

KT is also operating a phone-care product that covers device damage and phishing and hacking, as well as a phone-change program that compensates up to 50 percent when customers return existing devices. It will draw 888 customers from those who activate on Choice plans and provide hotel stay vouchers, Shinsegae gift certificates and Baemin gift certificates.

LG Uplus is running its preorder event centered on its live commerce platform, U+LIVE. Science YouTuber Orbit, comedian Lim Woo-il and IT YouTubers will take part in broadcasts to introduce the new products' AI features and how to use them. Customers who join the live sessions will receive additional benefits worth up to 77,000 won.

For customers on Plus Plan rate plans, LG Uplus will offer "Google One + Compensation Pass Premium Plus" benefits that combine Google AI and cloud services with a device compensation program. Compensation Pass subscribers can receive compensation of up to 50 percent of the device's base price when changing devices.

Eligible preorder customers can use YouTube Premium Lite for free for 6 months. Galaxy Z Fold8 buyers will receive benefits from lifestyle brands including Disney+ Standard, Baskin Robbins, Olive Young and Paris Baguette.

On the official online store, LG Uplus will upgrade the 256GB model to 512GB and will pick 500 customers who buy the 512GB model by drawing lots for an upgrade to the 1TB model. For customers who return existing mobile phones, it will provide additional support of up to 150,000 won on top of the used-phone compensation price.

The Galaxy Z8 lineup consists of three models: the Fold8 Ultra, Fold8 and Flip8. Based on Galaxy AI and Gemini, they support functions that understand on-screen information and perform tasks by linking multiple apps.

The Galaxy Z Fold8 Ultra has an 8.0-inch main display, a 6.5-inch cover display, a 200-megapixel wide-angle camera and a 5,000 mAh battery. It weighs 215 grams and is 4.1 mm thick when unfolded. The Galaxy Z Fold8 applies a 7.6-inch main display with a 4:3 ratio and a 5.5-inch cover display. It has a 50-megapixel wide-angle camera, a 4,800 mAh battery and weighs 201 grams.

The Galaxy Z Flip8 has a 6.9-inch main display and a 4.1-inch cover display. It has a 50-megapixel wide-angle camera and a 4,300 mAh battery and weighs 180 grams.

Based on the 256GB model, the launch prices are 2,577,300 won for the Galaxy Z Fold8 Ultra, 2,278,100 won for the Fold8 and 1,683,000 won for the Flip8. For the 512GB model, they are 2,830,300 won, 2,531,100 won and 1,936,000 won, respectively.