| Mobile Web

Apple\'s AI strategy may lie in messages, with iMessage revisited

As Apple weighs introducing a Siri chatbot app as its next-generation AI strategy, an analysis suggests expanding its existing iMessage app into an AI integration platform could be more effective. The approach could let users access AI features in a familiar interface without extra learning. It could also simplify implementation, support third-party participation and allow Apple to manage a more consistent user experience across its devices.