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Games & Commerce

KT launches Baro Ad 2.0 for outdoor and IPTV ads on one platform

KT launched Baro Ad 2.0 on Tuesday, upgrading its integrated advertising platform. The direct-sales service lets advertisers handle everything from planning to execution. Baro Ad 2.0 supports integrated operation of KT outdoor and IPTV advertising and partner media on a single platform, enabling campaigns across multiple channels at once. It discloses products, pricing and execution status in real time, reduces intermediaries, and offers data-based services and AI media recommendations.

Telecommunications & Media

SKT offers 70 percent discount on first roaming for 2030 customers, strengthens domestic outing benefits

SK Telecom said on Sunday it will run a summer holiday season T Roaming promotion for overseas travellers and expand T Membership benefits for domestic trips and outings. Through Aug. 21, it will offer a 70 percent discount on first-time roaming for eligible 2030 customers and increase data allowances on certain roaming plans. It is also holding a T Membership campaign through July 17 with discounts at Caribbean Bay and Ocean World.

Telecommunications & Media

SKT to launch integrated plan from July, roll out \'peace of mind data for all\'

SK Telecom will roll out new mobile plans that unify its 5G and LTE rate structures and apply a free data service that continues after a user’s basic data is exhausted. From July 1, the company will apply the service to 107 LTE plans that previously did not include it, allowing continued use at up to 400 kbps. SKT will also revamp bundled products and streamline age- and plan-based benefits.