Samsung Electronics Service said on Monday it increased the number of "Baro Service" counters inside Samsung Stores to 7. After launching a pilot at 4 sites in Seoul and Gyeonggi in October last year, it added 3 hubs in Busan, South Jeolla and North Gyeongsang from May 18 as customer use increased. Baro Service allows customers to receive product checks, repairs and consultations at Samsung Stores without visiting a service center.

In the pilot, average daily users in January to April rose by more than 30 percent from the initial introduction period of October to December last year. Samsung Electronics Service decided to expand the hubs based on the results. The existing 4 locations are Samsung Store Sangdo, The Hyundai Seoul, Galleria Gwanggyo and Samsong, including stores inside department stores with heavy foot traffic.

The 3 new locations are Samsung Store Seogyeongju in Gyeongju, North Gyeongsang, Daeyeon in Nam-gu, Busan, and Namsuncheon in Suncheon, South Jeolla. Professional Samsung Electronics Service engineers will be stationed at each store to inspect smartphones, tablets and wearable devices. Baro Service has shorter waiting times than service centers, allowing customers to quickly receive simple checks and guidance on how to use products.

Smartphone protective film application services are available immediately on site on weekdays and weekends, and quality assurance is also provided after application. The company guarantees quality for 7 days for main-screen protective film for smartphones and 3 months for main-screen protective film for foldable phones. It is also operating a "one-day pick service" that transfers transportable products to a nearby service center, repairs them and then delivers them.

Baro Service operates during Samsung Store business hours. From Monday to Thursday it runs from 10:30 a.m. to 8 p.m., and from Friday to Sunday, including public holidays, it runs from 10:30 a.m. to 8:30 p.m. While using Baro Service, customers can also try displayed products and receive purchase consultations at Samsung Stores.

Yeo Se-jung (여세중), an executive director and head of the operations innovation team, said, "We will do our best to provide customer-centered services by closely analyzing customers' service demand."