SK Telecom launched a new YouTube Premium Lite subscription on its subscription services platform T Verse. SKT offered the standalone plan at 7,900 won a month, at a discounted price compared with the regular price. YouTube Premium Lite allows users to watch most videos without interruptions from ads. It also supports offline saving and background playback, but does not include YouTube Music. SKT is running a 1+1 promotion through next month.

YouTube has introduced a conversational AI search feature called \"Ask YouTube\" and added Google\'s newly launched AI video model Gemini Omni to its Shorts creation tools, TechCrunch reported on May 20. The AI search feature is available through a test programme for desktop users among YouTube Premium subscribers in the United States. YouTube also expanded creator protection tools to help detect and prevent misuse of creators\' likenesses in AI content.