LG Uplus said on Monday it expanded the lineup of Udok Pick, a flagship product on its subscription platform Udok.

Udok Pick is a subscription product that lets customers add lifestyle benefits they want to main services such as YouTube Premium, Disney+ and Google AI Pro. Selected benefits can be changed every month.

Through the revamp, LG Uplus added lifestyle partner benefits including CGV 1+1 ticket vouchers, Baedal Minjok and Kakao Emoticon Plus, on top of existing food, beverage and shopping-focused perks.

Udok offers a total of 10 AI subscription products, including Google AI Pro, the academic and professional search AI Liner, the video editing AI KineMaster, and WoosooAI, which provides access to multiple generative AI tools. Of these, 8 are offered as additional benefits for Pick products.

LG Uplus explained it expanded AI-related benefits in response to growing demand for paid subscriptions from people seeking to use generative AI. LG Uplus plans to continue expanding Udok services and partner benefits to match customer lifestyles.

Jo Yong-sung (조용성), an executive director in charge of partnership business at LG Uplus, said the key to the revamp was designing it to reduce customers' subscription fee burden and let them use only the benefits they want. He said it would provide a new subscription experience in which customers can freely change AI products depending on their needs.