Woowa Brothers, operator of Baedal Minjok, on Wednesday launched a new membership, 'Baemin Club Edition 2', that includes a points accrual feature. Existing benefits from Baemin Club, including free delivery fees, unlimited discounts at Baemin B Mart and dining brand coupon offers, will remain in place.

Baemin Club is a subscription programme that has also offered coupons for popular dining brands such as chicken, pizza, coffee and tteokbokki. It partnered with e-commerce, music and travel platforms, and also released bundled products tied to Tving and YouTube Premium. Subscriber usage data compiled by the company showed users saved a monthly average of 18,000 won through free delivery fees for value delivery. They saved 10,000 won on grocery shopping and shopping including B Mart, and 6,000 won through dining brand coupons.

Points are earned when making payments for food delivery, pickup, and grocery shopping and shopping services. Users earn 2 percent of the payment amount when paying with a Baemin Pay Card, and 5 percent when paying with Baemin Pay Money or a linked account. The monthly accrual limit per person is 3,000 won. Accumulated points can be used like cash within Baemin, the company said.

The subscription fee is 3,990 won per month. The company said it was designed so users receive benefits exceeding the subscription fee even if they use food delivery or B Mart only once or twice a month. Existing subscribers can continue using their current plan without separate action. To switch to Edition 2, they need to go through the new sign-up process.

Baemin will give all new subscribers a one-month free pass through Oct. 7. It also plans to continue collaboration and promotions across industries to expand subscriber benefits.

A Baemin official said, "As points naturally accumulate each time customers use Baemin, many customers will be able to feel the value of the subscription more clearly in their daily lives." The official added, "We will continue to build Baemin Club's differentiated competitiveness tailored to customer usage patterns."