| Mobile Web

Musinsa opens Seongsu megastore in push to expand offline

Musinsa has opened its largest offline select shop, Musinsa Megastore Seongsu, in Seoul’s Seongsu-dong as it accelerates its offline expansion. Spanning five floors from basement level 1 to the fourth floor, the store combines fashion and beauty with content and food and beverage. It features about 1,000 brands and strengthened O4O functions that reflect online data in-store. Musinsa aims to broaden its customer base beyond younger shoppers and position Seongsu as a key offline hub.