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Telecommunications & Media

Jae-heon Jung, SKT CEO, says customer trust not a given, will keep rebuilding confidence

Jae-heon Jung (정재헌), CEO of SK Telecom, reiterated plans to restore customer trust and improve services. He said the company ranked No. 1 in three major domestic customer satisfaction surveys for mobile services this year, and called the results meaningful after last year’s erosion of trust. Jung said SKT expanded field-based customer contact, strengthened AI-based security and spam blocking, revamped roaming and T membership, simplified rate plans, and broadened mechanisms to reflect customer input.

Telecommunications & Media

SKT uses AI to read customer tastes, expands October T Membership benefits

SK Telecom will use AI to analyse customers\' membership usage patterns and interests and reflect the results in planning October T Membership benefits. The company said it built the package based on benefit concepts and brand candidates proposed by its in-house marketing AI agent, which analyses customer data and trends. SK Telecom will run an \"AI Week\" during a T day special week and offer discounts and events, including partner offers and a running-themed promotion.

Telecommunications & Media

SKT regains top spot in KCSI mobile satisfaction survey, completes grand slam

SK Telecom ranked No. 1 in the mobile phone category of the Korea Customer Satisfaction Index survey hosted by Korea Management Association Consulting. SKT said on Sept. 30 it completed a “grand slam” by topping the country’s three major customer satisfaction surveys this year, following wins in the National Customer Satisfaction Index in April and the Korea Service Quality Index in July. It expanded customer-experience efforts and applied AI to service and network operations.