SK Telecom is revamping T Membership. It is expanding benefits for younger customers and VIP members and strengthening tailored programmes.

SKT is expanding and revamping 0 day, a benefit for “0 (Young&Young)” customers aged 13 to 34, into “0 week” to strengthen benefits and improve ease of use. Customers can freely use a range of benefits during 0 week, which runs for five days in the first week of each month. Previously, they had to choose and use only one benefit on specific days each month, such as the 10th, 20th and 30th.

0 week is also being run in an integrated way with T day. Customers can now view and use 0 week benefits at once in the T day menu without the hassle of switching between menu tabs.

The first 0 week, running from the 6th to the 10th, will offer various benefits to mark the revamp. From 10 a.m. on the 6th, it will provide a Tous Les Jours Real Brownie coupon to the first 300,000 people. It will also offer various partner benefits, including 50 percent off six popular Gong Cha drinks, a buy-one-get-one Signature Set offer at No Brand Burger, and discounts for ordering Samcheop Bunsik through the Yogiyo app.

For customers who enjoy cultural content, it will offer discounts for the “Max Siedentopf Solo Exhibition” and the musical “Death Note”. It will also run an event to give away a total of 100 Seoul Jazz Festival tickets through a draw.

SKT is creating an additional discount programme for VIP customers called “VIP chance” on T day. It is also adding “VIP only”, a VIP-exclusive benefit, to Happy Hour, which offers discounts at specific times.

During the T day Week period from the 6th to the 10th this month, VIP customers will receive an 8,000 won discount if they order 16,000 won or more from Cheogajip Seasoned Chicken on the Baemin app. Gold and Silver customers will receive a 6,000 won discount. During Happy Hour, a Paris Baguette discount benefit will be offered as VIP only, allowing VIP customers to receive a 4,000 won discount on purchases of 10,000 won or more from 8 p.m. to midnight.

Yoon Jae-woong (윤재웅), head of SKT’s Product & Brand Division, said the T Membership revamp focused on helping customers use various benefits easily and conveniently. He said SKT would continue to strengthen membership benefits centred on customer experience.