| Mobile Web

Search results for Switzerland

Crypto

More than half of wealthy investors hold crypto, survey shows

More than half of wealthy investors in major U.S. and European markets hold crypto assets, a survey found. CoinShares surveyed 2,230 investors across seven markets with at least $500,000 in investable assets and recent trading activity. Ownership exceeded 50 percent in all markets, with Sweden lowest at 54 percent and the United States, Britain, Germany and Switzerland near 70 percent. After a February market slump, more respondents said their willingness to invest increased than decreased. Separately, Visa found interest in stablecoins rising, though understanding remained low.

Telecommunications & Media

Netflix steps up viewing data-driven ad strategy, expands DSP partnerships

Netflix said on Sept. 18 it took part in The Trade Desk\'s \'TTD Open Forum: Omnichannel in the AI Era\' on Sept. 17 and introduced its data-based advertising strategy and ad technology. An industry lead said attention has become a meaningful metric and called for using advanced data infrastructure and technology-based partnerships. Netflix said it uses viewing data to design campaigns, offers several ad products, and is expanding programmatic ad buying linked to DSP platforms.

Fintech

ECB seeks online merchants to test digital euro payments

The European Central Bank is seeking euro zone online and mobile commerce operators to test real-world payment conditions for a digital euro. The ECB has begun taking applications for its pilot from online retailers and mobile commerce businesses, expanding participation beyond 36 previously selected payment service providers to include merchants. Selected operators will process payments using a beta version that is similar in function but not legal tender. The pilot is planned for 12 months from the second half of 2027.