South Korean game makers\' second-quarter results are expected to diverge based on profits generated by existing intellectual property rather than whether they released new titles. Krafton and NC, which own PUBG and Lineage, are forecast to post sharp gains helped by new titles and acquisitions. Netmarble is expected to see weaker profitability due to marketing and IP fees, while Nexon expects a pause as some key titles soften despite stable live services.

Korean game companies are pushing into consoles as part of broader strategy shifts, expanding hit titles to new devices while building new games for PC and consoles from the outset. The move reflects slower mobile user growth, genre concentration and heavy reliance on domestic revenue. Console markets can support longer sales through DLC, bundles, physical packages, merchandise and sequels for global audiences. Companies are also adopting demos, early access and community feedback ahead of launch.