Games & Commerce

The Weeknd visits Shift Up ahead of Korea concert, tries \'Stellar Blade: Blood Rain\'

Pop star The Weeknd visited Shift Up’s headquarters in South Korea ahead of his first concert in the country in eight years, the company said on Wednesday. He toured the development site and heard explanations about Shift Up’s games, including \'Stellar Blade\', and its development process. He also played \'Stellar Blade: Blood Rain\', which is currently in development. The Weeknd met employees, took photos and signed autographs.

Games & Commerce

K-game makers extend console titles\' life with DLC

South Korean game companies are expanding downloadable content for PC and console package games as they move beyond mobile and online titles, seeking to sustain revenue after release. Unlike mobile and online games, where updates can generate ongoing sales, package games typically see sales concentrated early and then slow. Firms are using DLC to create additional sales, revive interest and extend the life of intellectual property, with recent examples from Pearl Abyss, Neowiz, Mintrocket and Shift Up.