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Korean game studios diversify console strategies to extend IP life beyond platform expansion

Korean game companies are pushing into consoles as part of broader strategy shifts, expanding hit titles to new devices while building new games for PC and consoles from the outset. The move reflects slower mobile user growth, genre concentration and heavy reliance on domestic revenue. Console markets can support longer sales through DLC, bundles, physical packages, merchandise and sequels for global audiences. Companies are also adopting demos, early access and community feedback ahead of launch.