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Mobility

Why Socar brought in Tesla: Seed for subscription business

Socar is rapidly expanding its subscription business by offering Tesla Model X and Model S vehicles equipped with supervised Full Self-Driving (FSD). The two models drew about 2,000 pre-bookings within 10 days despite prices of 1.49 million won a week and 3.99 million won a month. The service targets demand in the 1 to 3-week gap between short-term car sharing and monthly long-term rentals, using an auto-renewal structure and positioning FSD vehicles as a top-of-funnel offering.

Industry

Mobility platforms target festival, tourism demand to monetise movement data

With the May holiday period approaching, mobility platforms in South Korea are expanding into festivals and tourism to monetise accumulated movement data and user bases. Companies are linking data to local government event operations, shuttle services and foreign tourist group travel. TMAP Mobility is applying an AI festival-movement solution to a horticulture expo, while Kakao T Shuttle is adding event routes. Socar is running discounts in depopulating areas, and Whistle is expanding parking enforcement alerts.

Games & Commerce

GS Caltex joins Naver Plus Membership, offering up to 5,000 points a month

Naver said on Thursday that GS Caltex has joined its paid Naver Plus Membership programme as a partner. Since April 23, members can earn 100 won in Naver Pay points per litre when refuelling at GS Caltex stations nationwide, with monthly earnings capped at 5,000 points as a basic benefit. The tie-up also introduces Naver Pay QR to Membership Pass, enabling integrated benefits and payments at partner outlets.