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Games & Commerce

SOOP to expand production and live broadcasts of swimming events, schedule more than 20 this year

SOOP is stepping up content production and live broadcasting of swimming events spanning recreational and elite sports. The company plans to expand production and live coverage of major domestic swimming and finswimming meets this year, scheduling more than 20 events. SOOP held its own event, SOOP Swim Fest 2026, in June at Daebudo Welfare Sports Center under an MOU project with the Ansan City Swimming Federation.

Games & Commerce

SOOP expands Google Play partnership, becomes official sponsor of FC Online FSL

SOOP is expanding its e-sports partnership with Google Play beyond its existing titles to other game leagues, strengthening support for the ecosystem. Google Play will participate as an official sponsor of Nexon’s FC Online e-sports league FSL, which SOOP operates. The season begins with a group draw event in Seoul and will conclude with a final on Sept. 6. SOOP plans to continue cooperation with Google Play to expand South Korea’s e-sports ecosystem.

Games & Commerce

SOOP secures three-year exclusive online rights to broadcast FIVB events, to live stream AVC Cup

SOOP has secured exclusive online broadcasting rights for major volleyball events organised by the International Volleyball Federation (FIVB), strengthening its sports streaming lineup. The company will exclusively live stream multiple FIVB competitions through 2028, including the AVC Cup, Asian Championship, Volleyball Nations League and World Championship. Its first broadcast is the ongoing 2026 men’s AVC Cup, covering all matches from group stage to the final.