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Games & Commerce

SOOP partners with Korea Mutual Growth Manufacturing Association to support SME live commerce

SOOP has signed an MOU with the Korea Mutual Growth Manufacturing Association to support small and medium-sized manufacturers in expanding online sales and strengthening digital commerce competitiveness. SOOP will help plan, produce and run live commerce content featuring member products, while the association will identify suitable companies and products and support participation. The partners will also cooperate on promoting SME support policies and finding sales case studies.

Games & Commerce

PlayD hires creative director Heo Ik-seo, strengthens creative organisation

PlayD, a SOOP affiliate, expanded its creative organisation to division level and reorganised into a four-division structure. The company hired creative director Heo Ik-seo and launched a system comprising the Marketing Division, Growth Strategy Division, Creative Solutions Division and Management Planning Division. PlayD plans to widen its business scope to include branding, creative work and game marketing, aligning with SOOP’s planned launch of an integrated advertising and marketing brand in the second half of the year.

People

SOOP wins Welfare Ministry award for suicide prevention, life respect efforts

SOOP said on Friday it received a commendation from South Korea\'s health and welfare minister at the 2026 Suicide Prevention Day ceremony in central Seoul. The company was recognised for responding to suicide-inducing and harmful information on its platform and for activities aimed at raising awareness of respect for life among streamers and users. SOOP has run campaigns with the Korea Suicide Prevention Center since 2023.