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SOOP acquires AI Peppers women\'s volleyball team to expand sports convergence business

SOOP has acquired the AI Peppers women\'s professional volleyball team, aiming to expand a business that combines live streaming with sports content production. SOOP said it decided on the acquisition on May 18. The company plans to connect its sports broadcasting and content-making capabilities to club operations. It also cited experience running an e-sports team, including player management and fan communities. SOOP TV, a subsidiary, will operate the club.