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Nvidia RTX graphics cards may rise again as memory price hike rumours rattle PC industry

Nvidia RTX graphics card prices could rise again as reports suggest the company is pushing to raise prices for GDDR6 and GDDR7 memory kits used in its GPUs. The move is linked to a prolonged memory supply crunch that is lifting manufacturing costs across the PC industry. Any change has not been confirmed for consumers, but higher kit prices could push up production costs and retail prices. Similar pressure is also affecting other PC product categories.

AI & Enterprise

Nvidia revises DLSS 5 after criticism over distorted faces

Nvidia reintroduced how DLSS 5 is applied and highlighted new developer controls as it seeks to ease controversy over degraded game graphics. The company detailed the technology at SIGGRAPH 2026 in Los Angeles, presenting three AI model options, per-scene mixing, sliders for structure and tone, and a new masking feature to exclude specific assets such as faces. Some online users remained critical. Nvidia plans to release DLSS 5 this fall.

AI & Enterprise

Nvidia RTX 5000 Super launch may be on hold as GDDR7 memory costs rise

Nvidia\'s next-generation RTX 5000 Super graphics card series may have reached late-stage launch preparations but is now on hold due to memory cost pressures, reports said. The series is widely expected to use 3GB GDDR7 modules instead of 2GB parts, with the 3GB modules priced at about three times more. Analysts say higher memory costs could push up product pricing and affect launch timing. Nvidia has not commented.