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Games & Commerce

Krafton to team up with Musinsa and 999Humanity for first Battlegrounds Mobile collaboration

Krafton will launch its first collaboration for Battlegrounds Mobile with fashion and beauty store Musinsa and apparel brand 999Humanity, it said on Sunday. Under the title \"PUBGM x MUSINSA First Drop! 999Humanity\", the promotion links in-game items and real-world clothing sold through Musinsa’s online store and at two Seongsu locations in Seoul. Krafton also announced events offering Musinsa Money point vouchers and an in-game roulette reward system.

Games & Commerce

Korean game makers head to Gamescom and Tokyo Game Show to test new titles

South Korean game companies are set to appear in succession at Gamescom 2026 in Cologne and Tokyo Game Show 2026 in Chiba, highlighting new PC, console and subculture titles. Krafton plans a large booth and five new games, while Pearl Abyss teams up with Samsung Electronics to show Crimson Desert. NC runs a B2B booth via its North American unit. Firms also cite overseas-focused revenue and wider platform strategies behind the push.

Games & Commerce

AI use in games expands beyond dev tools to live services as policy support grows

As AI use in the game industry expands from development tools to live services, the South Korean government is moving to expand support and refine systems. At a policy seminar in Seoul, NC AI and Krafton presented AI applications in game creation and live operations, including asset tools, lipsync, esports forecasting, anti-cheat and an AI companion. The Culture Ministry outlined funding plans and work on a draft AI content promotion law.