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Games & Commerce

G-Star expands and AGF focuses as Korea game events diverge

Korea’s major game events G-Star and AGF are pursuing different strategies. G-Star is expanding its exhibition scope to include AI services and more overseas and indie developers, while AGF is reinforcing fan-focused marketing by centring displays on upcoming releases and existing intellectual property. This year G-Star will be held in Busan and AGF in Goyang. NCSoft, last year’s main sponsor of G-Star, is serving as AGF’s main sponsor.

Games & Commerce

Krafton to attend G-Star for 10th straight year, showcase five games

Krafton said on Oct. 20 it will showcase five games, including PUBG, at G-Star 2026 in November at BEXCO in Busan. The company will set up a booth in Hall 1, BTC Hall, first floor, A03, and run demo areas where visitors can play key new titles. This year’s booth concept is “Krafton Now,” placing major IP and in-development games together to present its current lineup.

Games & Commerce

Korean game makers step up publishing to broaden lineups and share risks

Major South Korean game companies are strengthening their publishing businesses by finding and servicing games made by outside developers alongside in-house development. The move aims to widen sources of new titles as development of big-budget games stretches out and to reduce reliance on a handful of internal projects. NCSoft, Nexon, Krafton and Neowiz are expanding lineups through external titles and IP, seeking to diversify genres and shorten release gaps while sharing roles with specialist studios.