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Samsung Electronics to show integrated gaming ecosystem at Gamescom in Germany

Samsung Electronics will unveil an integrated gaming ecosystem at Gamescom 2026, which opens on Aug. 26 in Cologne, Germany. The company set up a 1,090 square metre booth to display a full package of gaming devices, including monitors, TVs, mobile products, SSDs and headsets. Under the #PlaySamsung slogan, it created four zones, including Odyssey and Galaxy areas. It also planned events including a PlayGalaxy Cup world final and product unveilings.