NCSoft said on Tuesday it signed a marketing memorandum of understanding (MOU) with Roblox Korea.

NCSoft and Roblox Korea will build a cooperation framework for marketing in the domestic market, including planning and executing joint online and offline marketing campaigns, producing co-branded content and conducting joint promotions through the companies' official channels.

Starting on Tuesday, NCSoft will offer benefits for three Roblox IP titles - "99 Night in the Forest", "Dandy's World" and "Steal Brainrot" - at NCSoft's "NC Family Zone (NCFZ)" PC bangs nationwide. Users will receive the benefits by accessing the three titles through the PC bang-only game launcher "R-Boost". NCSoft plans to continue adding Roblox IP titles eligible for PC bang benefits.

Jo Young-jae (조영재), head of NCSoft's marketing center, said, "We will provide domestic users with a variety of play experiences by forming a marketing partnership with Roblox, a global immersive game and creation platform." He added, "We will continue to expand customer touchpoints and create mutual synergy through cooperation between the two companies."

Richard Chae (리차드 채), head of Roblox Korea, said, "We are very excited that we will be able to dynamically promote Roblox's differentiated content through a marketing collaboration with NCSoft, which leads Korea's game industry." He added, "We will build an environment where users in Korea can easily and immersively experience Roblox IP by combining the strengths of both companies."