Nvidia Chief Executive Jensen Huang. [Photo: Yonhap News Agency]

Nvidia Chief Executive Jensen Huang, visiting South Korea, will meet Krafton Chairman Chang Byung-gyu (장병규) and NCSOFT CEO Kim Taek-jin (김택진) on Saturday afternoon near Seoul’s Sinnonhyeon Station. Both meetings will take place at PC bangs.

Huang will first visit Optimum Zone PC Cafe near Sinnonhyeon Station to meet Chang. Krafton Chief AI Officer Lee Kang-uk (이강욱) and Jang Tae-seok (장태석), head of the PUBG IP franchise, are also expected to attend. Huang and Chang plan to discuss cooperation across areas including games and AI, physical AI and chipset supply. After the meeting with Krafton, Huang will move to the nearby Portal PC Bang to meet Kim.

NCSOFT will hold a "Surprise Live" event at the PC bang on Saturday afternoon to unveil future update plans, with key developers of MMORPG Aion 2 in attendance. Huang and Kim are expected to appear in person on the livestream. A brief event for users is also expected to be held.

The cooperation between NCSOFT and Nvidia is not new. NCSOFT previously showcased Aion 2, ahead of its release, and its next title Cinder City at the GeForce Gamer Festival held in Seoul in October last year. Aion 2 has continued the companies’ technical cooperation by applying Nvidia’s latest technologies at launch, including DLSS Frame Generation and Nvidia Reflex.

Huang’s South Korea itinerary also includes AI cooperation beyond the gaming sector. NC AI, NCSOFT’s artificial intelligence subsidiary, is expected to attend a closed-door meeting for domestic robotics and AI startups hosted by Nvidia on Sunday.

Huang also chose a PC bang as his first official event on June 5, the first day of his visit to South Korea. The back-to-back PC bang meetings with Krafton and NCSOFT on Saturday show that Nvidia is making South Korea’s gaming market a key base for cooperation.

Keyword

#Nvidia #Krafton #NCSOFT #Aion 2 #DLSS Frame Generation
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