Games & Commerce

Korean game makers rewrite global playbook, moving beyond \'test in Korea then go overseas\'

South Korean game companies are changing how they pursue overseas markets. Instead of first proving a game in Korea and then launching abroad, they are now targeting global PC and console markets from the development stage and reflecting overseas user reactions in game quality and release strategy. At Gamescom 2026 in Cologne, firms including Krafton, NCSoft, Kakao Games and Com2uS Holdings showed new genres and conducted demos to gather feedback.

Games & Commerce

Krafton unveils five new titles at Gamescom, expands IP beyond PUBG

Krafton unveiled five new titles at Gamescom 2026, covering new intellectual property and an expansion of the PUBG franchise. At a media day in Cologne, it introduced NO LAW, Project Zeta, Age Twister, Taray: Unbound and PUBG: Deadnet, outlining development direction and key gameplay. Four are new games with distinct genres and worlds, while PUBG: Deadnet reworks PUBG elements in a different gameplay format.