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Ford to launch sub-$30,000 electric pickup Fathom in 2027, take on Tesla

Ford unveils the name, pricing and launch schedule for its next-generation electric pickup, the Fathom, with a $28,350 base price and a starting price of $29,945 including shipping. Reports say Ford will open reservations and fully reveal the vehicle in early 2027, with customer deliveries from fall 2027. The midsize pickup debuts Ford’s new Universal EV platform and includes upgraded standard features, while key battery and charging details remain undisclosed.