Samsung Electronics is stepping up a campaign aimed at newlyweds, promoting its premium Bespoke AI lineup and including its Micro RGB TV. The push comes as South Korea’s number of marriages rose to 240,000 last year, the highest in seven years, and the share of births within two years of marriage increased to 36.1 percent. Samsung is highlighting AI features designed to reduce household chores and tailoring product options for different housing types.

Samsung Electronics is adding an AI platform and voice-based search and control features across its 2026 TV lineup, aiming to redefine TVs as screens that respond and understand context. It unveiled the Vision AI Companion integrated AI platform and included Bixby, Perplexity and Microsoft Copilot. The company also expanded screen size options and form factors, introduced AI viewing and sound features, and expanded content offerings through Samsung TV Plus and new audio and multi-angle functions.