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Games & Commerce

Naver launches beta of conversational search AI Tab for Naver Plus members

Naver on April 28 launched a beta version of its AI search service, AI Tab, for Naver Plus membership users. The conversational search feature is designed to understand user intent and context and broaden exploration through dialogue. It strengthens links across Naver services such as integrated search, Shopping, Place, Blog and Cafe, supporting steps from browsing to action on a single screen, including reservations and purchases.

Games & Commerce

Naver to support digital transformation for 10,000 Place merchants, offer tools for external brand stores

Naver said on Wednesday it will roll out support programmes to extend its online digital transformation experience to offline merchants and an AI transformation ecosystem. From June, it will provide on-site consulting for 10,000 Naver Place merchants a year to help them datafy and analyse operations such as visits, orders, reservations and payments. It will also run Place School training, expand support for Smart Store sellers, widen AdVoost coverage and provide tools for external brand stores.

Games & Commerce

Naver, Kakao upgrade map services to counter Google Maps push with \'experience data\'

Naver and Kakao are upgrading their map services as the government conditionally approved Google’s export of high-precision map data from South Korea. Naver has reintroduced star ratings on Naver Place with anti-abuse measures and limited initial visibility. KakaoMap is prioritising verified reviews and added features to its real-time friend location sharing service. Both are seeking to secure user “experience data” to sharpen ads and recommendations and expand future uses.