As the importance of social network service (SNS) marketing grows, the burden on small business owners is rising. Significant time and costs are required for every step, from creating content to generating images, editing and posting.

A company has moved to develop a marketing automation solution using artificial intelligence (AI) technology to address these challenges for small business owners who lack manpower and budget. Yeomyeonggeori, led by Kim Yeomyeong (김여명), developed Autoke (AUTOKE) to help small business owners solve what it described as endless problems of time and cost through automation.

Kim said, "Even if small business owners want to do effective marketing, the existing approach requires enormous time and cost." He added, "Autoke was developed to drastically reduce this burden while providing data-driven, optimized content."

◆Automating the entire SNS content production process

Autoke is designed to let small business owners handle the entire process they previously did manually, from text generation to image creation, content editing and automatic scheduling, with a single click. Unlike existing GPT-linked tools, it features a fully integrated structure that covers content creation, analysis and optimization.

For example, if a user enters a link such as a client's website or Naver Place into the Autoke service, it can automatically generate 100 pieces of content for SNS posts in about 3 minutes.

Kim said the content generated this way can be set through the automatic scheduling feature to be posted steadily at 3 to 4 items per month. He added that it can deliver continuous promotional effects while small business owners are sleeping or working.

Most AI marketing solutions currently on the market focus mainly on content generation functions. Autoke is differentiated by integrating three elements: automation, automatic scheduling and performance prediction.

Kim said existing services require people to create content, uploads are semi-automated, and analysis requires another tool. He added that Autoke's core competitiveness is handling all of these processes through full automation on a single platform. Performance was also proven during a proof-of-concept process. In tests using advanced prompts, a small business owner saw views increase by more than 3,000 to 4,000 within 2 weeks of starting posts.

External evaluations have also been positive. Yeomyeonggeori was selected for the 2025 Startup-Centered University program supported by the Ministry of SMEs and Startups and the Korea Entrepreneurship Foundation and hosted by Hanyang University, and was evaluated as an excellent company.

◆Three AI engines enable performance prediction

Autoke's differentiated functions do not stop at automatic content generation. Through a private investment-led technology startup support (TIPS) project of the Ministry of SMEs and Startups, Yeomyeonggeori is developing three core AI engines.

The first is an engine that analyzes content performance. It quantifies and presents how effective the generated content actually is. The second is an engine that predicts future performance, allowing users to predict in advance how many views and likes written content will receive after a week or a month. The third is an engine that analyzes the economic value of content.

These three AI engines will enable the creation of optimal content tailored to the characteristics of each small business owner. It can post simultaneously to various SNS platforms such as Instagram, Facebook and Threads. As it is certified as an official technology provider for Facebook, issues such as account suspensions do not occur.

Autoke is currently in the beta service stage, and its formal launch is being pursued with a goal of the second half of this year. Yeomyeonggeori has set a mid- to long-term goal of expanding into the production of video content such as shorts, videos and reels.

Kim said it is identifying needs by working directly with customers to become a comprehensive marketing agent that small business owners truly need. He added that the goal is to become an integrated solution that enables small business owners to carry out marketing perfectly across all content formats, including text, images and videos.