Apple\'s first smart glasses are being designed as a strategy aimed at the broader eyewear market, not only competition with Meta, a report said. Apple is considering a $200 to $500 price range, with a direction closer to general consumers than luxury. Bloomberg\'s Mark Gurman said Apple expects its brand, industrial design and iPhone integration to drive demand, supported by its device ecosystem, retail network and AI features.

Samsung narrowly beat Apple in a U.S. consumer mobile phone satisfaction survey and held the top spot, helped by stronger scores in flagship and foldable categories. In the American Customer Satisfaction Index survey, Samsung scored 81 in phones while Apple scored 80. The survey covered 26,963 U.S. consumers from April 2025 to March 2026 and measured AI feature satisfaction separately for the first time, scoring 85 out of 100.