Qualcomm plans to expand AI adoption by nurturing creators and fan communities, saying high-performance chips alone will not popularise agentic AI. Don McGuire (돈 맥과이어), Qualcomm’s chief marketing officer, said interest is the first step and belief is the start of behavioural change. He outlined four conditions to turn interest into trust and described partner types spanning communities, creators, ecosystems and brands. Qualcomm cited its 23 million-strong Snapdragon Insider community and an access program for emerging creators.

The U.S. semiconductor industry could face a workforce shortfall of up to 157,000 people by 2030 as it expands production of AI chips, a forecast said. The supply of engineers and skilled technicians is failing to keep pace with factory buildouts, intensifying competition among major chipmakers. Samsung Electronics and SK hynix are temporarily deploying Korean staff for initial operations, while U.S. universities and federal programs expand semiconductor training.