More South Korean games won approvals from the Chinese government in the first half of this year, lifting expectations they will contribute to earnings. China granted foreign game licences to seven Korea-linked titles from January to June, according to the National Press and Publication Administration. Companies are increasingly working with local partners such as Tencent rather than running services directly. Some recently launched Korean games have posted early results in China, though sustained performance will depend on live operations.

Korean game companies are changing how they make and sell titles as PC and console releases deliver solid sales, moving away from mobile MMORPG and live-service domestic revenue models. Recent hits include Krafton’s Subnautica 2 and Pearl Abyss’ Crimson Desert, alongside Nexon-backed Arc Raiders. The industry is increasingly using overseas studio acquisitions, long development cycles on proprietary engines and Steam-led package sales, while facing rising AAA development costs and post-launch update demands.