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Games & Commerce

Krafton makes strategic investment in game commerce firm Neon

Krafton said on Wednesday it has completed a strategic investment in Neon Commerce, a global game commerce infrastructure company. Krafton said the move is aimed at reducing dependence on external platforms and strengthening a proprietary commerce ecosystem that can connect directly with global users. It plans to accelerate development of its own payment system and internalise global competitiveness as a publishing platform. Neon provides one-stop support for payments integration, tax and regulatory compliance, and online store operations.

Games & Commerce

Krafton to team up with Musinsa and 999Humanity for first Battlegrounds Mobile collaboration

Krafton will launch its first collaboration for Battlegrounds Mobile with fashion and beauty store Musinsa and apparel brand 999Humanity, it said on Sunday. Under the title \"PUBGM x MUSINSA First Drop! 999Humanity\", the promotion links in-game items and real-world clothing sold through Musinsa’s online store and at two Seongsu locations in Seoul. Krafton also announced events offering Musinsa Money point vouchers and an in-game roulette reward system.

Games & Commerce

Korean game makers head to Gamescom and Tokyo Game Show to test new titles

South Korean game companies are set to appear in succession at Gamescom 2026 in Cologne and Tokyo Game Show 2026 in Chiba, highlighting new PC, console and subculture titles. Krafton plans a large booth and five new games, while Pearl Abyss teams up with Samsung Electronics to show Crimson Desert. NC runs a B2B booth via its North American unit. Firms also cite overseas-focused revenue and wider platform strategies behind the push.