| Mobile Web

Cafe24 turns content IP into commerce as Workman collaboration set sells out

Cafe24 said on Tuesday it built a content-commerce structure that connects YouTube fandom to actual purchases through a collaboration with the channel Workman, which has about 4.26 million subscribers. The first project, a Workman and Woongjin Foods collaboration set, sold out 10,000 sets soon after content was released on June 5. Cafe24 said it will continue the partnership and provide performance analysis based on YouTube shopping data.