Salesforce is removing the term “Agentforce” from some key product names ahead of its annual customer conference Dreamforce next week, The Information reported, citing two people familiar with the matter. The company had positioned Agentforce as central to its sales and marketing strategy since launching it in late 2024. The reasons for the name changes were not clear. Agentforce annualised revenue exceeded $1.5 billion in the quarter ended in July.

Salesforce has launched headless Data 360 for MCP to allow AI agents to use customer data directly. The service is designed to provide agents with relevant, controlled customer context and to handle building, transforming and mapping data, creating segments and activating them. Data 360 offers more than 200 existing APIs as programmable endpoints, letting agents call Salesforce data and functions without a user interface while teams continue work in existing tools.