Apple is expanding its advertising business to offset slower hardware growth as iPhone replacement cycles lengthen. It plans to introduce ads in its Maps app this summer and launch Apple Business, a platform for businesses combining ad tools, Business Insider reported. Apple aims to widen its reach into the small and midsize business ad market. Omdia estimated Apple’s ad revenue rose 15 percent last year to about $7 billion.

Naver and Kakao are upgrading their map services as the government conditionally approved Google’s export of high-precision map data from South Korea. Naver has reintroduced star ratings on Naver Place with anti-abuse measures and limited initial visibility. KakaoMap is prioritising verified reviews and added features to its real-time friend location sharing service. Both are seeking to secure user “experience data” to sharpen ads and recommendations and expand future uses.