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Industry

Samsung Electronics outlines people-centred Galaxy design, aims for optimal fit

Samsung Electronics unveiled its Galaxy design philosophy, emphasising a people-centred approach that blends into daily life rather than spotlighting advanced technology. In a media briefing on April 9, it introduced the design concept and development process for the Galaxy S26 and Buds4 series released last month. The Galaxy S26 series adopts a unified outer silhouette across three models. Buds4 was redesigned around fit, using more than 100 million ear-shape data points and over 10,000 wear simulations.

Telecommunications & Media

Samsung Electronics signs global partnership for HYBE, BTS world tour \'ARIRANG\'

Samsung Electronics on Thursday announced a global partnership with HYBE and will collaborate on BTS WORLD TOUR \'ARIRANG\', a comeback concert tour by BTS held worldwide. Samsung will share video filmed with the Galaxy S26 Ultra on its social media channels. It will also join HYBE’s BTS THE CITY participation project in concert cities. In South Korea, BTS THE CITY ARIRANG SEOUL runs from March 20 to April 19, including a stamp rally and experiences at Samsung Gangnam.

Industry

Qualcomm says AI is new UI, steps up full-stack on-device AI push

Qualcomm said AI will become the new user interface as it expands its on-device AI strategy from smartphones into PCs. The company set out three requirements for on-device AI: fast response, privacy protection and power efficiency, and highlighted its Hexagon NPU. It also described a three-layer approach spanning SoC, operating system and apps, and said more than 100 NPU-optimised apps are available. Qualcomm also detailed its co-design partnership with Samsung and unveiled Korean retail and IT partners for its PC push.