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Samsung Electronics sets up RX office under CEO to drive robot business

Samsung Electronics has formalised robots as a next-generation core business and set up a dedicated organisation. The company said it will establish the RX (Robotics eXperience) Business Promotion Office under the CEO to integrate companywide robotics capabilities and drive work from mid- to long-term strategy and core technology development to commercialisation. It will use its Seoul R&D Campus as a main base, build a data factory in Gumi, and set up global research bases in the United States, China and Japan.