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Games & Commerce

Naver holds \'Entertainment Day 2026\' to share K-pop marketing strategies

Naver on Oct. 22 held \'Naver Entertainment Day 2026\' at its 1784 facility in Seongnam, Gyeonggi Province, to present advertising strategies for the entertainment industry. The event was held with official advertising partner Glink Media and drew participants from major local agencies including SM, JYP and YG. Naver introduced ways to link services popular with people in their teens and 20s to artist marketing and shared use cases for digital out-of-home advertising, including its AI-based AdBoost Screen solution.

Industry

Samsung Electronics to launch agent-type Galaxy Buds On

Samsung Electronics is preparing to launch Galaxy Buds On, clip-on wireless earbuds designed to work as an AI agent-linked device. The company says the earbuds do not block the ear and are built for long wear, with a shape-memory alloy band and sensors that automatically assign left and right. Paired with Galaxy AI-supported phones or tablets, users can launch Gemini Live by voice and use Bixby to search recorded memos. Head gestures support call pickup and alarm control, with some functions limited to One UI 9.0 or later.

Telecommunications & Media

Final unveils 40-gram ultralight wireless on-ear headphones, Porta

Japanese audio company Final has unveiled Porta, a 40-gram ultralight wireless on-ear headphone. The product targets users who want a light wireless option but find earbuds or clip-on models uncomfortable. Final is taking preorders on its online store for 12,800 yen, with deliveries starting Oct. 23. Porta uses USB-C charging, offers up to 8 hours per charge, supports Bluetooth 5.4 and SBC/AAC codecs, and has an IPX4 rating but no active noise cancelling.