Naver Webtoon said on Thursday it will run relay pop-up stores featuring popular intellectual property through the end of the year. The offline pop-up will operate at Dopamine Station on the third floor of I\'Park Mall in Yongsan, Seoul, through December, changing its featured webtoon IP periodically. The first pop-up runs from Aug. 1 to 28 with the webtoon \'Our Guild Idol\' and will sell new goods, limited photo cards and books, alongside weekly participatory events.

Data presented by KT Millie\'s Library, MindLogic and IGAWorks showed the Zalpha generation chooses and shapes how it uses content and services. Millie\'s Library reported heavy use of highlights and reviews, with recording linked to higher reading levels, while summary formats drew frequent engagement. MindLogic said users switch AI models by task, with Claude gaining share on its FactChat platform. IGAWorks said AI chat, personal broadcasting and some commerce and finance apps showed high Zalpha concentration.