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Industry

Limited-edition goods and experiential events: Food industry in full swing with baseball marketing

South Korea\'s food industry is ramping up baseball marketing through collaborations with the Korea Baseball Organization (KBO) and professional teams. Companies including Nongshim, Lotte Wellfood and Starbucks Korea are rolling out limited-edition products, team-themed packaging and goods, and holding in-stadium events. The push follows strong pro baseball attendance, with the KBO expecting crowds to rise to about 13 million this year. Some collaborations have already sold out in pre-orders and annual releases.

Industry

LG Electronics expands B2B business with new PuroTec material

LG Electronics is expanding its global B2B business based on its antimicrobial functional new material, LG PuroTec. The company said it is participating in Chinaplas 2026 in Shanghai from April 21 for four days to introduce its materials lineup. It is showcasing five PuroTec types and products using the material, and has set up a meeting area for tailored consultations with B2B customers.

Finance

NH NongHyup Financial opens marine, aviation and defense support center in southeast region

NH NongHyup Financial Group said on April 14 it opened a marine, aviation and defense integrated support center in Changwon, South Gyeongsang, to strengthen support for the southeast region of Busan, Ulsan and South Gyeongsang in line with the government’s “5-pole, 3-special” balanced growth policy. About 50 people attended an event on April 13. The group plans to provide comprehensive financial services through affiliate collaboration and offer 10 trillion won in support over five years.