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AI & Enterprise

Genesis expands AI agent partnerships with Adobe, AWS, Salesforce and others

Customer experience platform company Genesis is expanding new and existing partnerships with Adobe, AWS, Deepgram, ElevenLabs, Meta, Salesforce, ServiceNow and Sierra. The companies aim to use Genesis Cloud to coordinate AI agents, employees and business processes while maintaining connections with existing enterprise technologies. Genesis said it will combine Adobe CX Enterprise event data with Genesis Cloud interaction data and focus on A2A interoperability with Salesforce Agentforce and ServiceNow.

AI & Enterprise

Adobe-owned Semrush to launch AI audit program with NPR in South Korea

Semrush, a global brand visibility platform company, has completed its acquisition process by Adobe and is accelerating its integrated marketing strategy for the era of AI search. Adobe said the deal strengthens a comprehensive brand visibility strategy spanning AIO, GEO and ASO. Semrush will launch an AI Audit program with its local partner NPR from May 18 for South Korean companies, offering data-driven analysis of brand exposure and visibility on platforms such as ChatGPT and Gemini.

AI & Enterprise

Big Tech stirs on personal AI agents as SaaS-pocalypse wavers

Competition over AI agents is intensifying across the tech industry, with big tech accelerating work on personal AI assistants and platforms to manage enterprise agents. Microsoft has launched Agent 365, while ServiceNow and AWS expanded a partnership on agent governance and development tools. Shares of enterprise software firms have recently recovered amid talk of companies breaking through the “SaaS-pocalypse” narrative. The article also rounds up moves by OpenAI, Anthropic and others.