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AI & Enterprise

Adobe to help NFL build AI-based global content supply chain

Adobe will work with the National Football League to build an AI-based content supply chain, the company said on Sept. 14. The NFL aims to overhaul the full process from large-scale content creation and personalisation to distribution. The plan is to simplify production, localisation, management and global delivery so marketers can cut creation time from days to minutes or seconds and engage fans in real time. The league has also introduced a zero-trust visibility model.

AI & Enterprise

Genesis expands AI agent partnerships with Adobe, AWS, Salesforce and others

Customer experience platform company Genesis is expanding new and existing partnerships with Adobe, AWS, Deepgram, ElevenLabs, Meta, Salesforce, ServiceNow and Sierra. The companies aim to use Genesis Cloud to coordinate AI agents, employees and business processes while maintaining connections with existing enterprise technologies. Genesis said it will combine Adobe CX Enterprise event data with Genesis Cloud interaction data and focus on A2A interoperability with Salesforce Agentforce and ServiceNow.

AI & Enterprise

Adobe-owned Semrush to launch AI audit program with NPR in South Korea

Semrush, a global brand visibility platform company, has completed its acquisition process by Adobe and is accelerating its integrated marketing strategy for the era of AI search. Adobe said the deal strengthens a comprehensive brand visibility strategy spanning AIO, GEO and ASO. Semrush will launch an AI Audit program with its local partner NPR from May 18 for South Korean companies, offering data-driven analysis of brand exposure and visibility on platforms such as ChatGPT and Gemini.