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AI & Enterprise

Adobe-owned Semrush to launch AI audit program with NPR in South Korea

Semrush, a global brand visibility platform company, has completed its acquisition process by Adobe and is accelerating its integrated marketing strategy for the era of AI search. Adobe said the deal strengthens a comprehensive brand visibility strategy spanning AIO, GEO and ASO. Semrush will launch an AI Audit program with its local partner NPR from May 18 for South Korean companies, offering data-driven analysis of brand exposure and visibility on platforms such as ChatGPT and Gemini.

AI & Enterprise

Big Tech stirs on personal AI agents as SaaS-pocalypse wavers

Competition over AI agents is intensifying across the tech industry, with big tech accelerating work on personal AI assistants and platforms to manage enterprise agents. Microsoft has launched Agent 365, while ServiceNow and AWS expanded a partnership on agent governance and development tools. Shares of enterprise software firms have recently recovered amid talk of companies breaking through the “SaaS-pocalypse” narrative. The article also rounds up moves by OpenAI, Anthropic and others.

AI & Enterprise

Adobe unveils agentic AI \'CX Enterprise Coworker\' for marketers

Adobe said on Wednesday it is introducing an agentic AI solution for businesses called CX Enterprise Coworker aimed at marketers. The company said the product integrates with Adobe Experience Platform applications including Real-Time CDP, Customer Journey Analytics and Journey Optimizer. It monitors signals based on set goals and suggests next actions, handling workflows from planning to execution and optimisation while allowing human input for key decisions.