Semrush, a global brand visibility platform company, has completed the official acquisition process by Adobe and is speeding up its integrated marketing solution strategy targeting the AI search era.

Adobe is strengthening an integrated brand visibility strategy that spans beyond SEO to AIO (AI Optimization), GEO (generative search engine optimization) and ASO (AI agent search optimization) through the Semrush acquisition.

The recently introduced Adobe CX Enterprise is an agentic AI system that integrates the content supply chain, customer engagement and brand visibility.

Semrush will launch an AI Audit program from the 18th with NPR, its official local partner, for South Korean companies to analyse AI visibility and present strategies.

The program will be conducted either through visits by Semrush's dedicated APAC team after entering the country or online. It will support companies in confirming, with specific data, brand exposure frequency, citation methods and visibility levels versus competitors on major AI platforms such as ChatGPT and Gemini.

Jin-ho Park (박진호), head of Semrush APAC, said, "Through the AI Audit program, South Korean companies will be able to directly check the status of their brand visibility across AI search platforms and establish practical directions for improvement."

Young-jun Yoon (윤영준), chief executive of NPR, said, "As AI-based information search becomes part of everyday life, how a brand is structured and recognised in an AI environment beyond existing SEO is emerging as a key task." He added, "I hope the session will serve as an opportunity for marketing and PR managers to specifically review their AI visibility and prepare a systematic response strategy."