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AI & Enterprise

\'Read, ask and make\': Zalpha generation reshapes digital everyday life

Data presented by KT Millie\'s Library, MindLogic and IGAWorks showed the Zalpha generation chooses and shapes how it uses content and services. Millie\'s Library reported heavy use of highlights and reviews, with recording linked to higher reading levels, while summary formats drew frequent engagement. MindLogic said users switch AI models by task, with Claude gaining share on its FactChat platform. IGAWorks said AI chat, personal broadcasting and some commerce and finance apps showed high Zalpha concentration.

Games & Commerce

Naver, Kakao face growing pressure to deliver AI results despite record second-quarter outlook

Naver and Kakao are expected to post their best-ever second-quarter sales and operating profit, but both are struggling to gain market traction as their share prices remain weak. Naver hit a 52-week high last month before falling to a fresh 52-week low, while Kakao saw broker target prices cut despite an expected jump in operating profit. Analysts say the market is weighing the lack of clear, measurable AI business contributions, making second-half AI performance the key focus.

Games & Commerce

Naver\'s Chzzk hits record monthly users on North America World Cup streaming boost, most new users in their 40s

Naver\'s streaming platform Chzzk posted its highest-ever monthly active users, helped by live broadcasts of the 2026 FIFA North America World Cup. Wiseapp.Retail data showed Chzzk had 5.24 million monthly users in June, up 2.48 million from May, the highest since the service launched. Users in their 40s rose the most, increasing by 780,000 from a month earlier. Other broadcasters’ apps offering World Cup coverage also saw gains.