Industry

Cafe24 says food and beauty sales on D2C malls jump 44 percent and 38 percent in two years

Food and beauty have emerged as key growth drivers in South Korea\'s direct-to-consumer market, Cafe24 said. Based on its shopping mall transaction data for the first half of 2026, food and beauty transaction values rose 43.8 percent and 38.0 percent over the past two years, ranking first and second by growth rate. Both sectors set record highs for five consecutive half-year periods, lifting their combined share to 28.3 percent.

Telecommunications & Media

Government, home shopping firms and SMEs pledge shared growth, push 10 tasks

The government, home shopping industry and small and medium-sized enterprises will strengthen cooperation to develop the home shopping sector and promote shared growth. The Broadcasting Media Communications Commission held a joint declaration event in Seoul on July 20 with 12 home shopping companies and partner SMEs. The participants agreed on regulatory reform and policy support, fair trading practices, user rights protection and stronger product and service competitiveness, and set out 10 joint action tasks.