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Games & Commerce

Delivery apps\' monthly payments top 3 trillion won as users and spending rise

Estimated payments at South Korea’s four major delivery platforms totalled 3.03 trillion won last month, up 10 percent from a year earlier, a Wiseapp-Retail survey of credit and debit card spending showed. The number of Koreans who paid on delivery platforms rose 7 percent to 24.85 million. Average payment per person increased 3 percent to 122,349 won, while average transactions per person rose to 5.4 from 5.

Games & Commerce

Baemin teams up with Jangs Food on exclusive menus and marketing

Woowa Brothers, operator of South Korean delivery app Baedal Minjok, is expanding cooperation with Jangs Food, which runs 60gye Chicken and Stella Tteokbokki. Woowa Brothers said it signed a strategic memorandum of understanding to boost platform synergies and raise franchisee sales. The partnership covers advertising, marketing promotions, exclusive new menu launches and pickup services. The companies also plan data sharing and analysis to improve service quality and provide consulting and marketing support to stores.

Games & Commerce

Baemin \'BTS limited-edition drink\' boosts delivery and pickup orders at small cafes

Woowa Brothers, operator of food delivery app Baedal Minjok (Baemin), said average daily pickup orders for a limited-edition drink sold at small cafes rose about 11-fold through a tie-up with \'BTS The City Arirang Seoul\'. For 100 small cafes in Seoul’s Jongno and Jung districts, pickup orders jumped about 1,000 percent and pickup sales rose 430 percent. Baemin also provided ingredients, recipes and marketing support.