Woowa Brothers, the operator of Baedal Minjok, shared growth know-how built over 16 years with global startups. Woowa Brothers said on Thursday it held an on-site exchange event on Sept. 10 at Baemin Startup Square in Pangyo, Seongnam, Gyeonggi province, with companies and officials participating in the 2026 K-Startup Grand Challenge.

The programme is a global startup support project hosted by the Ministry of SMEs and Startups and run by the Gyeonggi Center for Creative Economy and Innovation. It aims to attract leading global startups and develop South Korea into Asia’s top startup business hub. The on-site exchange event was also organised as part of the programme.

Eunhye Kim (김은혜), operations team leader at Woowa Brothers’ Baemin Startup Square, said, “Baemin, which started with paid-in capital of 30 million won, is achieving textbook startup growth by continuously strengthening competitiveness even amid intense market conditions.” She added, “We want to move toward becoming an irreplaceable delivery platform through relentless innovation, without settling for the present.”

Woowa Brothers launched a startup nurturing initiative last year as it established Baemin Startup Square at the Second Pangyo Techno Valley. Part of the space will be leased free of charge for 10 years to startups and related investment, legal and networking support organisations. About 60 early-stage startups across areas including food tech, robots, AI and environmentally friendly sectors have moved in.

At the event, 38 officials from overseas startups attended a session sharing Baemin’s growth story and insights. A subsequent tour introduced an 80-seat conference hall, as well as an open-plan space and lounge where resident startups can network freely. In a question-and-answer session, participants asked about Baemin’s growth know-how, characteristics of the South Korean market and core values.

Juyeon Kim (김주연), head of the management strategy division at Woowa Brothers, said, “I am pleased that we are building a startup nurturing ecosystem together with the Ministry of SMEs and Startups and the Gyeonggi Center for Creative Economy and Innovation.” She added, “We will continue to work to become a company that contributes to fostering a vibrant startup environment in our country through active public-private cooperation.”