Telecommunications & Media

Apple to unveil more than 15 new products this fall, first foldable iPhone in focus

Apple is expected to introduce more than 15 new products this fall, spanning the iPhone 18 lineup, Mac, iPad, Apple Watch and smart home devices. Reports point to a possible first foldable iPhone, described as the iPhone Ultra, and a shift away from a base iPhone 18 this year. Updates are also expected for Mac desktops and notebooks, iPads, and an expanded home lineup tied to upgraded Siri AI features.

AI & Enterprise

Will Apple cut prices again after memory shortage eases?

Apple has sharply raised prices for major products, citing a memory supply shortage, and attention is turning to whether it will cut prices again once memory prices stabilise. The company said the increase was unavoidable as memory and key component prices rose without precedent amid the spread of AI data centres. Some in the market see its comments as hinting at a possible rollback, but others say Apple may keep current prices if profitability improves.