| Mobile Web

MacBook Neo value demand raises questions over iPhone 17e\'s 990,000 won price

Rapidly rising sales of Apple\'s low-priced MacBook Neo are prompting calls for Apple to revisit its entry-level iPhone pricing strategy. TechRadar said the MacBook Neo\'s success shows the need for a cheaper iPhone. Apple\'s least expensive iPhone is the $599 iPhone 17e, priced at 990,000 won in South Korea, matching the MacBook Neo despite similar specs. Analysts cited Apple’s roughly 25 percent global share and competition from sub-$300 smartphones.