Financial fraud using generative AI is becoming more sophisticated, shifting the focus of asset protection from technical defenses to verifying people. Finextra said conventional phishing checks are no longer enough as AI scams grow harder to distinguish from reality. Criminals can clone voices from short clips and demand urgent transfers, while long-running investment scams steer victims to fake platforms. Typical tactics include urgency, secrecy and pressure to pay immediately, alongside stronger password practices and multi-factor authentication.

Bithumb is running a security campaign to guide users on preventing new financial scams that abuse artificial intelligence. The company on May 14 released a \"Voice Phishing Complete Guide\" episode as part of its Information Protection Day campaign. The content includes tips to prevent losses from deepvoice and deepfake-based voice phishing, and warns of growing impersonation attempts targeting digital asset investors through remote-control app installs, OTP sharing and wallet transfers.